SLHTA Initiative to Enhance the Environment

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While many considered the impact of the Value Added Tax (VAT) on Saint Lucia’s economy on the first year anniversary of its implementation, 1st October 2013, the SLHTA was hosting a press conference at Sandals La Toc Golf Resort & Spa to launch another major initiative to once again signal its absolute commitment to the development of the people and island of Saint Lucia. SLHTA Tourism Enhancement FundThe SLHTA, with support from its member hotels, was pleased to announce the commencement of the Tourism Enhancement Fund, to be funded by a voluntary contribution of $2 USD per night from visitors to the various hotels on island. The Tourism Enhancement Fund was created to allow the SLHTA to play an integral part in the sustainable development of our destination. Through the Tourism Enhancement Fund, the SLHTA will be able to direct development efforts where they are most needed. We will be able to support projects specific to ensuring that our island is clean and safe for visitors and residents alike, including the beautification of specific areas of our island.
Through The Tourism Enhancement Fund, we will be able to make greater contributions towards community development initiatives in rural areas and support efforts to preserve our environment and expose other stakeholders to environmentally sustainable tourism practices. There also will be strong focus on education and hands-on training initiatives for our young people to give them a better chance of finding employment in our industry. We would also like to spearhead programs for our work force to achieve higher standards to be able to strengthen our island’s presence in an ever more competitive international tourism marketplace.
Our hotels are proud to be part of this exciting initiative in light of the many challenges we are facing as a country. Together, we recognize the importance of tourism to the livelihood of Saint Lucia’s future generations. The success of this fund will serve as another sign of our industry’s commitment to the island and willingness to sustain the viability of our product.

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