LIME is partnering once again with the Folk Research Centre for Kwéyòl Heritage Month. The company which has been a longstanding sponsor of Saint Lucia’s leading cultural celebration is a major sponsor of this year’s event.
LIME is providing the FRC with a cash contribution of $25,000, much of which will go towards supporting the host communities of Grande Riviere, Gros Islet, Mon Repos, Soufriere and Vieux Fort. As well, the FRC will get free promotional airtime on LIME radio programs, assistance with radio and TV advertising and active promotion of Jounen Kwéyòl activities on Facebook, Twitter and YouTube and via SMS broadcasts.
LIME Saint Lucia General Manager, Chris Williams says LIME is delighted to be partnering with the FRC and commended the organization for leading the way in promoting Kwéyòl and keeping Saint Lucia rooted in its culture.
“We are proud to be associated with Jounen Kwéyòl, which has gone a long way in helping to build greater appreciation for Saint Lucia’s Kwéyòl heritage and reinforcing our sense of national identity, In addition to a cash contribution, we always try to assist in promoting the event across Saint Lucia and the other Caribbean islands. This is the right time for our customers to make full use of their LIME phones and enjoy One Rate calling, or should I say Yonn Sel Pwi! We are proud to have great deals, great products, plus the chance to win great prizes and giveaways!” Chris added.
Acting Director of the FRC, Hillary La Force, expressed his delight that LIME is backing the festivities once more. “We noted that LIME has partnered with Oktoberfest en Kweyol, which is happening this weekend, and which is endorsed by the FRC,” said La Force. “It is good that as the island’s leading telecommunications provider, a company that has a heritage and a lineage in Saint Lucia of over 100 years, one that has done so much to recognise some of our greatest folk culture heroes, LIME is remaining involved in our communities and in propagating Saint Lucian modes of expression.”
Thousands are expected to flock to the communities hosting this year’s Jounen Kwéyòl celebration. The events will include cultural education programmes for children and adults featuring well known cultural personalities, including Coax from Che Campeche and more recently the popular LIME Yonn Sel Pwi television advertisement; the La Wenn Kwéyòl pageant; a Kwéyòl performance poetry competition; and many other activities. Aside from the main host communities, several other communities around the island will also be participating in the celebrations.
LIME is the Caribbean’s largest telecommunications company with a proud history in the region, and which is always working to improve life in the Caribbean. LIME delivers the very best communication services to governments, businesses and families in 13 Caribbean countries with one unifying promise—building, connecting and serving communities. LIME is part of Cable & Wireless Communications PLC, one of the world’s leading communications companies.