CDF Promises a Rebranded, Repositioned National Arts Festival

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National Arts Festival 2013 Logo

“Our unique signature on the world”

Castries, February 14th, 2013; Ahead of the official gala unveiling of a revamped annual National Arts Festival, the Cultural Development Foundation (CDF) has unveiled plans for the hosting of a re-engineered Festival product from this year, 2013.

Reflecting an “outreach” theme, the National Arts Festival boasts island-wide venues across a seven week long season spanning February 20 to April 07.   This is an early output of an ongoing process of strategic visioning, with the mandate of the growth and development of the creative industries as its core driver.

Another important development from this strategic planning process is the formulation of a nexus between the National Arts Festival and the just rebranded Saint Jazz and Arts Festival.

According to Petrus Compton, Chairman of the Cultural Development Foundation, CDF’s quest is to organize and mobilize the Creative Arts sector to be able to realize its obvious economic potential. Thus, creating such a relationship with Saint Lucia Jazz & Arts Festival is a logical next step.

“This alignment links the two agendas very practically, so that the requirements of one facilitate the transformation of the other. In other words this alignment addresses the problem of quality standards, access to and capacity to service markets, and indeed game changing industry considerations at the level of our Creative suppliers through the clearinghouse of Saint Lucia Jazz & Arts”, Mr. Compton said.

Executive Director of CDF Kennedy “Boots” Samuel unveiled the expanded scope and scale, with the communities of  Babonneau, Gros Islet, Ti Rocher Micoud, Vieux Fort, Laborie, Canaries, Anse La Raye, Soufriere, Choiseul and Castries as major festival touchpoints. In some instances, these events will cater to both present and virtual audiences, through the use of multi-media, and ICT enablement. Samuel said this approach anticipate both economic and social outcomes.

“CDF is in facilitation mode, taking the lead in creating an enabling environment for growth at the sectoral level, through mobilization of artistic communities, through capacity building and training workshops, through the marketing of original works, the fostering of linkages and a strong public awareness focus,” reported the Executive Director.

The festival programme  will  include seven mini-community festivals, a three-day multigenre festival weekend in Castries, an artisan open market in downtown Castries, a Visual Arts expo in the north of the island, master class workshop and the incorporation of preexisting cultural experiences which will be branded and enriched as additional highlights.

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Independent Media/PR consultant. Stimulating content writing, exacting proof-reading, editing, photography, events coordination and social media management. Anchored by strong Saint Lucian roots; floating on Gemini attitude

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  1. Pingback: Join the celebration of Lucian womanhood | Hot Bread n Butter

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