Saint Lucia’s very own Accela Marketing has received seven awards including the coveted, “Best of Show” category at the 2012 Caribbean Advertising Federation (CAF) ADDY Awards. What is considered the Oscars of the Advertising World, the ADDY Awards are hosted by the American Advertising Federation (AAF), and are the advertising industry’s most comprehensive and prestigious competition recognizing and rewarding creative excellence in the art of advertising. Among Accela’s wins were two GOLD ADDYs for the SLASPA’s ‘Behind the Everyday Benefits of Life’ Corporate Campaign and the FDL Pest Control Solutions Radio Advert. The Agency also won four SILVER ADDYs for the ECFH 2012 Calendar, the ECFH 2010 Annual Report, and the Accela Website and Facebook Page. The FDL Pest Control Solutions radio advert also won the highly valued Best of Show award. Out of all the radio adverts submitted it was considered the best of the best.
Accela, a first-time entrant and winner of five awards in 2011, is one of the smallest agencies operating out of one of the smallest markets in the Caribbean. This year, over 420 entries were judged from over 30 different companies in the region including Jamaica, Barbados, Trinidad & Tobago, U.S. Virgin Islands and Puerto Rico. The Agency held its own against some of the biggest multi-national creative agencies like McCann, Red Advertising & Marketing Ltd and Lonsdale Saatchi & Saatchi.
“We are ecstatic to bring home seven awards this year, especially the award for best radio advert in the Caribbean,” stated Accela’s Managing Director, Agnes Francis. “This is a huge accomplishment and a strong testimony of the world-class products that our talented creative team produces for our clients. Big ideas that bring big results do not need big budgets, big markets or big agencies, just big thinking and attention to small details.”