Piton, Official Beer and Proud Sponsor of Looshan Mas!


On Monday June 25, 2012 Piton Beer, declared the official beer of Saint Lucia’s carnival for a number of years now, made its official presentation to the various entities being sponsored by the brand. To celebrate the occasion, a presentation was held at the WLBL office, Vide Bouteille where brand manager Rohan Lovence noted the involvement of Piton which he indicated was now synonymous with carnival.“It is almost hard to imagine Saint Lucia carnival without Piton,” the Piton brand manager said. “Let me proudly state that we are the official beer of carnival 2012 and carnival is in all of us and that by extension Piton Beer is as well,” he went on to say.

Piton Sponsorship Recipients with brand manager for Piton and WLBL Marketing Manager

From the national and community events, the bands, the fetes, the competitions, J’ouvert to last lap on July 17, Piton will be with this year’s carnival product all the way.

Quite apart from announcing on Monday its sponsorship to the main carnival body through the carnival stakeholders committee, Piton presented checks to a number of Carnival entities as well. These included the Just 4 Fun carnival band, Red Unlimited, Toxik Nation carnival band and Rituals. And, under the Piton Malta brand the Extreme Junior carnival band is also being supported.

Where the Community Carnivals are concerned Piton is throwing support behind Vieux Fort Carnival, Soufriere Carnival, Anse La Raye and Dennery.

Piton Beer is once again behind the RCI event Piton Party in the Yard as well as its very own Piton Soca Starz which concludes this Saturday June 30th in Vieux Fort at the WLBL car park.

To keep the Carnival momentum going a number of media programs have been integral and some are being sponsored by Piton. These include Mas Fever on HTS, Carnival Central on RCI and Piton Boom Shot on the Wave.

Piton is also on board with a number of events for Carnival 2012 including NG Soca Stage, Outrageous Sexy in black, Cooler Lime, Wet fete (Samaans Park), and Skin out Wet Fete in Vieux Fort.

Carnival will climax with the presence of Piton Carnival Monday morning at J’ouvert with the Mudsters J’ouvert band and on the road come carnival Monday the carnival route will be adorned with Piton paraphernalia and signage as well as a number of new and exciting innovations.

Rohan Lovence on Monday reiterated Piton’s firm commitment and involvement in Saint Lucia carnival as the proud and official award winning brew Piton Beer Sa Nou Memn!



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