‘40 travel agents gain first-hand knowledge of what the island has to offer’
SAINT LUCIA (June 27, 2012)– The Saint Lucia Tourist Board (SLTB)
continues its thrust to ensure travel agent partners learn more about the island’s offerings. Following the successful hosting of a US Grand Fam, the island is playing host to 40 travel agents from the United Kingdom (UK), Saint Lucia’s second largest source market.
From June 21 to July 1, 40 travel agents will have the opportunity to visit the island’s resorts and attractions and enjoy a first-hand experience of what the island has to offer their clients. The grand fam agents specialize in targeted niche market sectors namely weddings and honeymoon; nature and adventure; luxury; and family oriented travel.
Tourism Minister Lorne Theophilus says he is happy about the arrival of the British travel agents, as they remain frontline advocates for Saint Lucia in swaying public opinion.
“Through their intimate knowledge of the island, our many resorts and hotel offering, tours, sites and attractions, we ensure that we equip them with the latest information to ensure that they in turn help keep Saint Lucia ‘top of mind’ for consumers. From the UK market Saint Lucia is easily accessible on British Airways and Virgin Atlantic.
As the island’s second largest market, the UK recorded a 16 percent increase in stay over arrivals for the first quarter of 2012. During that period Saint Lucia recorded over twenty thousand (20,000) visitors from the UK.
“Given the SLTB’s targeted marketing and promotional initiatives; some of which have already been announced, and new strategies are to follow, we hope to see that growth trend continue through the year,” noted Minister Theophilus.
Along with dozens of local destination marketing companies, hoteliers, wedding planners, tour operators etc., the UK travel agents partners had the opportunity to participate in a highly specialized buyers/sellers seminar on June 25th at the Sandals Grande.
For more information about the island of Saint Lucia call 1-800 456-3984, or 1-800 4STLUCIA or visit www.saintlucianow.com