As legendary diva Diana Ross brought the curtains down on Saint Lucia Jazz, Tourist Board Director Louis Lewis claimed success for the twenty first staging of the festival, as measured against some pre-set goals.
An unprecedented number of community venues were recorded this year. Among them were Jazz On The Bay at Marigot, Soufriere Jazz, Rudy John beach Park in Laborie, Canaries Moon River Jazz, and events at Babonneau and Monchy. Added to the now established and well subscribed Jazz in The South and Fond D’or, The Tourism Director said with the reintroduction of the Opening Party of Jazz at Marchand, the rebranding of Point Seraphine into The Waterside Jazz, and the continuous strong showing of Tea Time Jazz at La Place Carenage, the foundation is set to transform communities – urban and rural – into Jazz touch-points, thereby infusing variety and a unique localized flavour to the visitor experience.
The Tourism Director indicated that after twenty-one years the festival is still able to attract a star studded line-up, based on a stellar reputation. He said this reputation is achieved largely by word of mouth endorsements which the international acts themselves make, without any solicitation from the Saint Lucia Tourist Board. The Director remarked that in negotiating these contracts, the Saint Lucia Tourist Board remains true to the original intent of pursuing promotional opportunities to market Saint Lucia as a destination for vacationing, world class events and heritage, all of which aid in establishing value partnerships with the film industry. He also cited t
he retention of enduring sponsor partnerships as contributing to the success of the twenty first staging of Saint Lucia Jazz